arithmetic

Arithmetic is a Sydney based production and creative services company specializing in television commercial production. We represent an eclectic mix of digitally savvy and creatively unique directors supported by a team of highly experienced producers. Being constantly informed by our relationships with different artists and disciplines, we are well placed to provide an innovative approach to broadcast media. The company is rapidly evolving to compete globally at the frontier of new media content, encompassing a range of additional creative services including, branded content, concept creation and development for film, television and the web as well as developing new strategies and formats for building communities and viewing content. Currently our alliance with the production company mobilepictures gives us the added capability of providing creative services across all screen content platforms including mobile phones. "As the lines between advertising and entertainment become more blurred, new combinations of skills and services are being required to produce the most effective forms of breakthrough quality communication." says company founder Andrew McPhail.

theDirectors

Wayne Maule

Kimble Rendall

Diana Leach

Husein

theProducers

Andrew McPhail - Executive Producer and Writer

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